Founder, 2019
Caliac Studios
An AI-integrated creative and growth studio combining strategy, production, distribution, performance marketing and business systems.
Visit siteWhat I do
One connected engine, not isolated pieces of content.
Most businesses don't have a content problem. They have a clarity problem, a distribution problem, or a follow-up problem. Malay works across all six layers so the parts actually add up.
Layer 01
Clarity
Positioning, audience, offer, content strategy and campaign planning.
Decide what the brand should be known for, and why it matters.
Layer 02
Creation
Scripts, shoots, films, podcasts, photography, editing, design, animation and audio.
Turn strategy into credible, memorable assets.
Layer 03
Distribution
YouTube, social media, repurposing, platform adaptation and paid media.
Reach the right people repeatedly.
Layer 04
Conversion
Websites, landing pages, funnels, lead magnets, CRM and follow-up.
Move attention toward an enquiry, a sale or a relationship.
Layer 05
Systems
Dashboards, SOPs, content command centres, automation and AI workflows.
Reduce founder dependence and operational friction.
Layer 06
Education
Workshops, consulting, Caliac Academy and practical training.
Transfer capability to founders and teams.
Point of view
What usually goes wrong
- A full content calendar can coexist with an empty pipeline.
- A beautiful reel without a business objective is an expensive screensaver.
- A founder who approves everything has created a traffic jam, not quality control.
- Growth that weakens margin, cash flow, quality or freedom is a larger trap.
- More tools can scale confusion unless the underlying decision is clear.
Brands and ventures
Built, co-built and led
Strategic and production partner
Yogalates with Rashmi
Rashmi Ramesh's yoga and wellness ecosystem, supported across YouTube, courses, website, funnels, CRM and growth systems. 256,000+ subscribers and 39 million+ views.
Visit siteCreative and production association
Yoga Guppy
A children's yoga and media property combining movement, original music, stories and character-led content.
Visit siteFounder and educator
Caliac Academy
Practical training in content systems, business workflows, growth frameworks and AI-integrated ways of working.
Host
Business Education Unfiltered
A podcast on entrepreneurship, growth, marketing, branding, leadership, creativity and AI — operator conversation over abstract motivation.
Creator and host
Sound Dada
Malay's education and content identity around sound, recording, production and the craft of listening.
Sectors
Where this work has been applied
- Finance
- Automotive
- Wellness
- Education
- Hospitality
- Technology
- Social impact
- Founder brands